Foundation

TAYA Pristine Homeland Foundation

We began contemplating the implementation of CSR in 2007 and attempted to conceive of projects with long-term commitments that benefited society at large. Multiple attempts since then have helped us accumulate crucial core abilities in preparation of long-term implementation. This helped us to submit our application to the EPA at the end of 2011 to establish the Green Inside initiative in Tainan. Since inception in 1955, our roots have always been in Taiwan. The local culture and the passion of the Tainan people not only promoted our love of this land, but also promoted the CSR of local corporations to preserve the beauty of the local environment with sustainable development methods. The philosophy of the Pristine Homeland Foundation is based on environmental protection, caring for all life forms, a sustainable Earth, and related environmentally-friendly concepts that foster a beautiful home and nurture the future of coexistence between the environment and us. We are dedicated to sponsoring concrete protection-oriented actions and the long-term promotion of environmental education. Furthermore, we also disseminate the influence of Green Thinking via cultivating environmentally-friendly talent, and call upon our employees and their families to join volunteer services and devote themselves to social welfare in a large-scale manner.

Delonix Regia Forum

Since September 2012, the Ta Ya Pristine Homeland Foundation has been hosting an annual “Delonix Regia Forum” at NCKU’s (National Cheng Kung University) Magic School of Green Technologies, during which experts were invited to share with local residents on how to realize green living in various aspects of life.

Delonix Regia Forum were held at NCKU Magic School of Green Technologies on the 15th Oct. This year’s event features the theme: “Green for Happiness,” meaning that true happiness originates from intimate contact with nature, and by healing the environment, we heal our bodies and souls. Curator Chen Mingchuan of Tse-Xin Organic Agriculture Foundation was invited to deliver a speech on his experience of turning barren land into fertile land.

Ta Ya Group Chairman Shen Shang-Hung said in his welcoming speech: “I am glad that Ta Ya is able to contribute efforts to building our pristine homeland. The green living concept that Green Inside has advocated for is consistent with Tainan City Government’s low carbon city, low-carbon travel, and low-carbon traffic initiatives. From daily living activities to clean production and use of renewable energy at factories, we at Ta Ya are doing everything possible to make out actions environmental friendly.”

Tainan City Deputy Mayor Yen Chun-Tso made an analogy based on his medical background that: “Every different aspect of city administration is interconnected. Technology can not exist without culture or a sustainable environment.” Deputy Mayor Yen complimented and expressed gratitude on Ta Ya’s decision to build a proprietary solar power plant, and said: “Extreme weather is the biggest crisis in mankind’s history, and is a challenge that we have never encountered. The topic of land restoration discussed in this forum will help our descendants react to climate change.”

This year’s speech, titled“ From Barren to Fertile - A Restoration of Clean Land and Life,” was delivered by Mr. Chen Mingchuan from Tse-Xin Organic Agriculture Foundation. He began by recalling his return from the United States, and his involvement in the design and construction of organic farms. He said that 145,485 square meters of land owned by Taiwan Sugar Corporation were over-fertilized for sugar cane plantation that the land became acidified and ultimately abandoned and used as landfill site. In 2007, he started leading a team of volunteers on a mission to save land, clearing rocks and garbage piece by piece. Through a series of processes including aeration, water treatment, plantation of green manure and trees, the volunteers finally restored life into the once abandoned land. After Mr. Chen had shared his farming experience, two other guest speakers were invited to talk about the healing of land, body, and soul.

Managing Director Chen Yuping of KJMU Foundation began her talk about how we, as consumers, can develop harmonic connections with our land and achieve greater satisfaction from it. She first defined “geoculture” as the way humans treat/use the land. What Mr. Chen had shared was his way of treating land, and one that motivates and gives consumers the peace of mind to purchase products produced from it. Geo-cultures need to be materialized in order to influence consumers’ decisions throughout the value chain.

Mr. Li Yuqing, Managing Supervisor of Taiwan Ecological Stewardship Association (TESA) and member of Society of Wilderness (SOW), took the audience to think deep about balancing between the environment we see and the souls we can not see.“ Mountains need to rest and sleep like people. They doze off when they feel tired, and it is moments like these that we should avoid disturbing them.” He encouraged everyone to think like mountains and rediscover our connection to nature by listening to the voice of the land, and making changes where necessary to heal our land, body, and soul.
 

The Documentary–” Environmental Friendly Professionals

As democracy evolves in Taiwan, environmental activists have also changed from protesters into preservation groups, and to environmental professionals and entrepreneurs we see today. Although they seldom appear in media, they are undeniably a strong force that preserves Taiwan’s current environment. Ta Ya saw the trend emerge as early as 2006, which was why“ Green Inside Project” was launched as a systematic way of sponsoring professionals who are friendly to the environment.

The environmental-friendly solutions undertaken by Green Inside Project winners are what we view as an effective way to solve Taiwan’s environmental threats and mend the damages people have done to it. They have also shown environmental activists the alternative ways to state their cause. The Ta Ya Foundation invested in the the production of the documentary “Environmental Friendly Professionals” in 2015. Through the documentary film, we hoped to show how the Green Inside Project winners have lived up to their reputation as “environmental-friendly professionals” and motivate the younger generation to commit to a good cause. The way of life or career chosen by Green Inside Project winners will prove beneficial to Taiwan’s natural environment. Ta Ya Foundation organized 11 mobile film projections and symposium from March to May 2016. We have faith that the documentary film will rally audience’s support to their products and services, and help them commit to their cause.
 

Green Inside Project

We have gone through the topics of“ Food, Clothing, Housing, Transportation, Education” in the selection of the Green Inside Project Environmental Friendly Professionals since 2007, and finally we reach the final topic of“ Entertainment”. The experience in the learning from the environmental friendly professionals and the interaction with them over the past 10 years gives us a brand new realization of “Entertainment”. The real happiness origins from the close relationship with nature. The body and mind are recovered while the land is repaired. You cure the environment and yourself at the same time.

The selection of proposals for the 6th Green Inside Project in 2016 launched following the Delonix Regia Forum. Hong Huixiang, winner of 2012 Southern Spirits Award, was invited as a member of the jury. This year’s event saw 11 candidates competing for the Pristine Homeland Award, and 2 candidates competing for the Southern Spirits Award. To facilitate learning, the selection process progressed with an open audience. The jury selected 9 Pristine Homeland winners, each won a prize of NT$30,000. Meanwhile, Madam Wu Meimao of Taiwan Good Food was awarded the Southern Spirits Award and a prize of NT$100,000 for her“ New Agricultural Values.”
 

TAYA Group Family Day

TAYA Group Northern Region Family Day: Beach Cleanup and Cultural Exploration

On November 23, 2025, TAYA Group held its Northern Region Family Day at Xinwu Driftwood Park in Xinwu District, Taoyuan City. A total of 110 employees and their family members participated in the event, themed “Beach Cleanup and Cultural Exploration.”

In the morning, participants carried out a beach cleanup at Xinwu Driftwood Park and collected 118 kilograms of waste, helping restore the coastline to a cleaner condition. During the activity, Ms. Hsu Su-Chen from the Taoyuan Stone Weir Association introduced the century-old Xinwu stone weirs, traditional fishing structures built from cobblestones that reflect the ecological wisdom of earlier coastal communities.

In the afternoon, participants visited the Xinwu Stone Weir Story House to learn more about the history and cultural significance of stone weirs through guided tours and interactive activities.

Organized by the TAYA Cable Beautiful Homeland Foundation, the event aimed to promote environmental protection under the vision of “Environmentally Friendly Actions for a Beautiful Homeland.” Through the beach cleanup and cultural learning experience, participants strengthened their awareness of environmental stewardship and the importance of preserving both nature and cultural heritage.

Corporate Volunteers

In 2013, the Group established the Electrical Safety Volunteer Team, which operates under the TAYA Pristine Homeland Foundation. In 2016, after two years of implementation, the Corporate Volunteer Team Guidelines were revised to include additional provisions. The updated guidelines specify that volunteers who complete 24 hours of service within a year and serve as volunteer team leaders or officers may be recommended by the team leader to the Human Resources Department for a commendation award.

Since 2015, both the number of volunteer team members and the total volunteer service hours have continued to grow. In 2025, 61 volunteer members contributed a total of 760 hours of community service. The Group encourages more employees and their families to participate in volunteer activities and public service, extending the vision of a Beautiful Homeland to every corner of society.