TAYA Group’s “Transparent Living Exhibition” opens at the National Taichung Theater
2021/10/06
With deep roots in the Central Taiwan market, TAYA Group today opened
its “Transparent Living Exhibition” at the National Taichung Theater.
Using enameled wire together with colored glaze craftsmanship to feel
the stabilizing force that binds all of us together every day.
From energy generation, transmission, conversion, and storage
to management, TAYA Group is committed to working hard together with Taiwan
TAYA Group, a leading brand of energy connection, is holding its “Transparent Living Exhibition” in The Sound Cave of the National Taichung Theater from October 6 (Wednesday) to October 31 (Sunday), 2021. This is done through cross-industry cooperation with Red Liuli, an arts and crafts brand with equally extensive roots in Taiwan that has perfected its skills in ceramic colored glass over the span of 65 years. Together, they have combined the craftsmanship of colored glaze with the original form of enameled wire to show the beauty of energy transmission. A total of seven transparent art objects are displayed in the exhibition. With the guidance of a musical narrator telling their stories, these objects bring both visual and auditory experiences to the exhibition. This in turn helps visitors feel more clearly that Ta Ya Electric Wire & Cable has a presence in every part of their daily lives. In making its debut at the National Taichung Theater, one of nine new landmarks in the world and a landmark attraction in Taichung, the “Transparent Life Exhibition” highlights the determination of TAYA Group regarding the layout of Central Taiwan and the importance of deepening exchanges with the Taichung market. TAYA Group will continue to deliver stable power as always to support the daily life of this land of Taiwan.
TAYA Group, a leading brand of energy connection, is holding its “Transparent Living Exhibition” in The Sound Cave of the National Taichung Theater from October 6 (Wednesday) to October 31 (Sunday), 2021. This is done through cross-industry cooperation with Red Liuli, an arts and crafts brand with equally extensive roots in Taiwan that has perfected its skills in ceramic colored glass over the span of 65 years. Together, they have combined the craftsmanship of colored glaze with the original form of enameled wire to show the beauty of energy transmission. A total of seven transparent art objects are displayed in the exhibition. With the guidance of a musical narrator telling their stories, these objects bring both visual and auditory experiences to the exhibition. This in turn helps visitors feel more clearly that Ta Ya Electric Wire & Cable has a presence in every part of their daily lives. In making its debut at the National Taichung Theater, one of nine new landmarks in the world and a landmark attraction in Taichung, the “Transparent Life Exhibition” highlights the determination of TAYA Group regarding the layout of Central Taiwan and the importance of deepening exchanges with the Taichung market. TAYA Group will continue to deliver stable power as always to support the daily life of this land of Taiwan.
In 2021, TAYA Group is celebrating its 66th anniversary. It is the only domestic wire and cable brand with extra-high-voltage power and telecommunications transmission as well as green energy, energy storage, and smart manufacturing technologies. In recent years, we have focused on high value-added products ranging from industrial motors and electronics and general household appliances to electric vehicles and bicycles as well as 5G development and other fields. In this way, we are enhancing our R&D technology to maintain industry competitiveness while striving to take hold of the smart technology market. Adhering to the spirit of connecting technology and striding towards sustainability, TAYA Group continuously transmits power to every client in a stable and reliable manner. We also allow partners who have not yet concluded cooperative relationships to personally experience the value-added empowerment of TAYA’s products. In addition to our attention to developing the field of energy connection, TAYA Group today held the opening ceremony for its “Transparent Living Exhibition” to continue to convey its brand proposition of the “Power of Stability.” It is hoped that in a time of uncertainty, this exhibition will lead people to see how TAYA uses its products to support everyone’s daily lives.
The Transparent Living Exhibition makes its debut at the National Taichung Theater, marking collaboration with Red Liuli to interpret the beauty of energy transmission
From the power supply networks of power plants in series and the cables used for daily MRT rides, to the enameled wires used for the internal parts of daily necessities such as electric cars and motorcycles, wireless earphones, and electric rice cookers, TAYA Group products can be found in every field of people’s lives and provide an indispensable power for stability. The “Transparent Living Exhibition” starts from the creative concept of “transparency,” which transmits invisible energy by displaying the original form of enameled wire in everyday objects. By matching the stories corresponding to the works in the exhibition, it leads visitors to penetrate the busyness and changes of surface life and see the real existence of TAYA. In order to create a unique transparent texture, this exhibition has been carried out in cooperation with Red Liuli, an arts and crafts brand that has been carrying on the memory of the ceramic colored glass industry for 65 years. It has used the clear and malleable nature of colored glaze to create seven transparent art objects using enameled wire. These objects include: a high-voltage cable, a mobile phone, an EV charger, earphones, a pump, an electric motorcycle, and an electric rice cooker. The “Transparent Living Exhibition” reorganizes the relationship between people and objects. In the process of giving the viewer a dialogue with the work, behind the touch and reflection of a convenient modern life, it is because there is a stable power that always maintains the daily life that connects people.
Introduction to Artwork in the Exhibition Area
[Let Me Try Again] Exhibition Object: High-Voltage Cable
Even if it is not easy, his persistence is still as hot as the fluorescent lamp above his head
Even if it is not easy, it makes me firmer about my idea of improving educational inequality
High-voltage cables are not just transmission lines connected to power plants in a series
Supplying electricity to remote villages also stabilizes beliefs, connecting each day with the next
[I Love You] Exhibition Object: Mobile Phone
Hang up the phone, and the high-speed train is just entering a tunnel
My own reflection looks funny to me in the window, with my face red and my makeup streaked with tears
But I am also very grateful to myself that I am able to speak the words that are in my heart
UEW＋SB, these are not just words formed by the coils of enameled wire inside the phone
Even more so that what you want to say can be conveyed, connecting each day with the next
[Go to the Sea to Breathe] Exhibition Object: EV Charger
[Go to the Sea to Breathe] Exhibition Object: EV Charger
But fortunately, as the car drove, the sea was there
He hooked the car up to an EV charger with thanks, and took a moment for himself to “breathe”
EAIW and Mainly are not just words formed by the coils of enameled wire in the EV charger
It also makes every departure full of energy, connecting each day with the next
[Ceremony before Work] Exhibition Object: Wireless Earphone
Once again an escape before going to work
As the music progresses, starting a new day slowly and well
UEW are not just words formed by the coils of enameled wire inside the wireless earphones
Let each transmission deliver a good start, connecting each day with the next
[Late Night Hot Bath] Exhibition Object: Pump
The pump motor is running and there is a sound of pumping water, when the hot water rushes onto my shoulders
A feeling of weakness as the bath water flows into the drain
After taking a shower, I am a brand new person again
Tomorrow, I will be back on the street, working to hold animals’ right to life
PEW are not just words formed by the coils of enameled wire inside the household pump
Also filling the tired body and mind with strength, connecting each day with the next
[Nano Worries] Exhibition Object: Electric Motorcycle
And then I start riding in the direction of home
Just now I exchanged the secret of my heart with the view of the street, washed my body and my mind, and went home
EAIW and IFDW are not just words formed by the coils of enameled wire in the electric motorcycle
Also pushing the tired self forward, connecting each day with the next
[Warm Support] Exhibition Object: Electric Rice Cooker
Still nobody speaks, but I know
the bowl of hot white rice on the table is proof of his support
CCAW are not just words formed by the coils of enameled wire inside the electric rice cooker
Also taking warm support, connecting each day with the next
Actively laying out energy connections in the Central Taiwan market, leading the brand to implement sustainable management
The “Transparent Living Exhibition” chose to debut at the National Taichung Theater, which is known as the world’s most difficult building to construct and that stands as an iconic international attraction in Taichung. This demonstrates TAYA Group’s determination to expand in the Central Taiwan market. In view of the boom in real estate in Central Taiwan, many well-known construction companies have selected TAYA’s lead-free wire and cable products in recent years. In terms of public works and large-scale construction, TAYA Group has supplied station body and line engineering for the Beitun Depot and G0 Station (Beitun Main Station) and the G10-G17 stations (Shui-an Park-HSR Taichung Station) of the Taichung Metro system, as well as the new Taichung Green Museumbrary construction project integrating the concept of “two museums in one” between the municipal art museum and the municipal library. In recent years, sustainable management has become a prominent area of study for business management. In order to expand the promotion of household electrical safety issues, TAYA Pristine Homeland Foundation has teamed up with the Taiwan Professional Electrical Engineers Association R.O.C. to jointly organize an “Electrical Safety Inspection for Old Homes.” This initiative has invited professional electrical technicians to conduct household electrical safety testing for applicants. Since the opening of the Central Region in November 2018, the number of health-check households has exceeded 80 and it has continued to promote public attention to household electrical safety.
Over the span of sixty years, TAYA Group started out in the wire and cable industry and ultimately stepped into the field of smart technology. At the same time, we are aggressively focusing on the green energy and green power industries while creating a leading brand of energy connection that can provide complete solutions from energy generation, transmission, conversion and storage to management. Chairman Shen, Shang-Hung of TAYA Group has said: “We always maintain the spirit of innovation and change, and we steadily develop a diversified business strategy for the Group’s scale and layout. Only in this way can we continue to maintain the Company’s competitiveness in the face of changes across the generations. TAYA Group is committed to laying out a complete energy industry chain, and we expect to accumulate more abundant assets for the next generation of industry competition.”
TAYA Group 66th Anniversary “Transparent Living Exhibition”
Exhibition Dates: October 6 (Wednesday) through October 31 (Sunday)
Exhibition Venue: National Taichung Theater - – The Sound Cave
Exhibition Times: As follows
Sunday/Tuesday through Thursday: 11:30–21:00
Friday, Saturday, and national holidays: 11:30–22:00
(Based on the actual opening hours of the National Taichung Theater; admission is free)
