Ta Ya Group 70th Anniversary 7,600 Runners Gather in Tainan Guanmiao - 2025 Ta Ya Pineapple Marathon Kicks Off with Enthusiasm!
2025/03/31
Ta Ya Group 70th Anniversary
7,600 Runners Gather in Tainan Guanmiao - 2025 Ta Ya Pineapple Marathon Kicks Off with Enthusiasm!
The 2025 Ta Ya Pineapple Marathon kicked off with enthusiasm early morning on March 30th in Tainan Guanmiao, attracting nearly 7,600 passionate runners, setting a new record high! This year's event coincides with Ta Ya Group's 70th anniversary, not only inheriting the brand spirit but also demonstrating the company's commitment to sports development and sustainable environmental protection. Tainan Mayor Huang Wei-Zhe and Ta Ya Group Chairman Shen Shang-Hung were present at the scene to fire the starting gun for the race, enjoying this grand event that combines Tainan culture, pineapple culture, and sporting spirit with the runners.
Tainan Mayor Huang Wei-Zhe (8th from right) was present at the scene to fire the starting gun for the race
Mayor Huang Wei-Zhe stated: "The Ta Ya Pineapple Marathon is a very representative sports event in Tainan, attracting runners from across the nation every year. This year even has runners coming from Singapore. I'm very happy to participate in this important moment of Ta Ya Group's 70th anniversary. This road race not only combines the local characteristics of Guanmiao pineapples but also drives local tourism and sports development, showcasing Tainan's enthusiasm and vitality." Ta Ya Group Chairman Shen Shang-Hung emphasized, "Ta Ya has walked through seventy years. This marathon not only symbolizes our corporate spirit but is also a sports carnival that conveys sustainable concepts. This year we welcome this milestone event with environmental actions and innovative design, hoping that every participant can feel Ta Ya's commitment to society and vision for the future."
The Strongest Refreshments Combined with Local Culture - Run While Enjoying Tainan Cuisine
Guanmiao delicacies warmly welcoming contestants, local specialty pineapple beer, unique local flavors adding much color to the competition
Ta Ya Pineapple Marathon runners raced along Guanmiao Wanglai Road, crossing the "All the Way Prosperous" route symbolizing good luck and wealth, climbing to Erliao Sun-viewing Pavilion to overlook the magnificent valley, and passing through painted villages to experience local artistic style. Along the way, there were also special cheerleading teams from the Thousand-year-old Cheering Squad, letting runners enjoy the most enthusiastic cheering. Tainan is renowned as the "Capital of Cuisine," and this year's refreshment stations were upgraded, providing roasted suckling pig, three-color tofu pudding, pineapple popsicles, pineapple beer, freshly cut pineapples, and other classic delicacies, letting contestants run happily and eat satisfyingly. After finishing, they could also enjoy Guanmiao specialty braised noodles, replenishing energy while tasting Tainan's most representative local flavors. The venue atmosphere was extraordinarily lively, with not only pineapple-shaped balloon folding and pineapple hot air balloon decorations but also fun checkpoint activities adding interactive experiences. Runners also had chances to win iPhone 16 and many other prizes, adding surprises to the event!
70th Anniversary Commemorative Medal - Witnessing the Glorious Journey of ESG Implementation
This year's Ta Ya Pineapple Marathon actively implemented green sustainable actions, including electronic completion certificates replacing paper ones, eco-friendly straps replacing traditional race shirt plastic packaging, implementing garbage recycling, providing free shuttle buses to reduce carbon emissions, making sports and environmental protection go hand in hand, moving toward event sustainability. Worth mentioning is that this year's event launched a limited Ta Ya Group 70th anniversary medal, incorporating the brand's iconic copper wire elements into the design and creating a rotatable pineapple shape with a hidden small bearing necklace inside, symbolizing Ta Ya's innovation and heritage in the cable and energy fields. The medal's outer ring radiates like sunlight, showing the spirit of continuously providing energy for society. It also has a night-glow effect at night, symbolizing the sustainable development of corporate and sporting spirit, with great commemorative value.
Creating New Milestones - Looking Forward to Meeting Again Next Year!
The 2025 Ta Ya Pineapple Marathon registration numbers grow year by year, this year attracting nearly 7,600 passionate runners
The 2025 Ta Ya Pineapple Marathon concluded successfully, not only attracting nearly 7,600 runners but also creating an unforgettable road race event by combining sports equality, Tainan cuisine and Guanmiao pineapples, fun lottery checkpoint activities, and sustainable concepts. To enhance runner experience, the organizers also provided car camping overnight stays, free washing facilities, and shuttle bus services, ensuring contestants enjoyed a high-quality event environment.
This event not only created many touching moments but also continues to inject new vitality into Tainan's sporting atmosphere. Let's look forward to gathering again next year for an even more exciting challenge!
Full article source: Ta Ya Press Release