Ta Ya Discusses Sustainability Issue at PwC Taiwan's CSR Forum

       As CSR reporting becomes mandatory for local companies, sustainability becomes a key issue in business management. On March 26, PwC Taiwan Sustainability Service Co., Ltd. held its "Practical CSR Forum" at National Cheng Kung University, during which Ta Ya Group Chairman Shen Shang-Hung was invited as a guest speaker to share with the audience on Ta Ya's CSR experience and its views about the roles played by businesses.

       Chairman Danuel Chu of PwC Taiwan Sustainability Service Co., Ltd. said: "Taking part in corporate social responsibilities, preparing sensible CSR reports, and enhancing communication with stakeholders all have the benefit of catching investors' attention to a company's sustainable competitiveness in the future." Chairman Eugene Chien of Taiwan Institute for Sustainable Energy also said in his speech: "Businesses may increase value by preparing CSR reports that conform with international standards and by learning the practices of world-renowned companies."

       In response to Chairman Chien's views, Chairman Shen said: CSR should be voluntarily adopted; compelling companies to do so would only make CSR a formality. Chairman Shen then discussed how Ta Ya had redefined its missions and identified "Enlightened Employees, Satisfied Customers, Positive Shareholders, and Pristine Homeland" as its four main goals before implementing actions. From environmentally certified power/communication cables, carbon footprint certification to issuance of CSR report, Ta Ya has led and influenced Taiwan's cable industry to the issue of sustainability.

       Next, Chairman Shen said that CSR activities should be relevant to the business itself. For Ta Ya, introspection about the ways products were made had led it to adopt lead-free production for PVC cables, introspection about use of energy had led it to develop low-energy consumption magnet wires, and commitment towards building a pristine homeland had led it to invest into green energy and green living. Lastly, Chairman Shen considered the top-down approach necessary, because it serves as a statement that the business does not seek profits above all else, but instead has more profound concerns about its brand image and reputation.