Ta Ya Celebrates 60th Anniversary with New Prospects
2015/11/09
To celebrate Ta Ya's 60th anniversary, a celebration was held on October 31 and November 1 at the Guanmiao headquarters in Tainan. The event began with a Family Day Party (Saturday), during which employees, their family members and local residents were invited to participate. A charity auction was also held during the day. On Sunday, Ta Ya held its 2015 Delonix Regia Forum, during which 11 winners of the Green Inside Project were invited to share their green practices with Tainan residents and Ta Ya's corporate volunteers. The two-day event was filled with sentiment, as members of the Ta Ya family joined to motivate each other for another prosperous 60 years.
The Family Day Party started with a symbolic "dual dragon dance" that resembled Ta Ya's Dragon brand. The dance choreographer even arranged to have two dragon lines, one comprising entirely of female dancers and the other of male dancers, enter the main stage through the streets, and catch the attention of nearby neighbors. Meanwhile, a team of lion dancers from Wujia Elementary School took stage to entertain the crowd. Ta Ya group Chairman Shen Shang-Hung began his speech by thanking all employees, shareholders, customers, bankers, and suppliers who had accompanied Ta Ya through its 60-year history. Chairman Shen said: "I was not even born when my father and uncle first started this company. I remember growing up with my cousins at the factory, which relocated from Jiankang Road to Renhe Road to Guanmiao here today."
He then recalled the highlights of the Company's 60-year history: "We started as an ordinary wire manufacturer and gradually expanded our expertise towards magnet wires, power cables, solar power plants, and even venture capital. Location-wise, we have expanded our presence into Hong Kong, China, and Vietnam. As a cable manufacturer, we have claimed many "No. 1" titles in the local industry, including: the first to be certified by Taiwan Power Company for the supply of 69KV, 161KV and 345KV high-voltage cables, the first to voluntarily adopt lead-less production for all cable products, the first to publish CSR report, the first foreign company to list for trading in Vietnam, and the first cable manufacturer to establish a foundation that is dedicated to building pristine homeland." Chairman Shen also recalled having been told by seniors that "corporations exist for society," and hoped for the Ta Ya group to become "a leading brand for new energy, a creator of harmonious environment and pristine homeland, and a business trusted by employees, customers, shareholders, and society" over the next 60 years.
He then recalled the highlights of the Company's 60-year history: "We started as an ordinary wire manufacturer and gradually expanded our expertise towards magnet wires, power cables, solar power plants, and even venture capital. Location-wise, we have expanded our presence into Hong Kong, China, and Vietnam. As a cable manufacturer, we have claimed many "No. 1" titles in the local industry, including: the first to be certified by Taiwan Power Company for the supply of 69KV, 161KV and 345KV high-voltage cables, the first to voluntarily adopt lead-less production for all cable products, the first to publish CSR report, the first foreign company to list for trading in Vietnam, and the first cable manufacturer to establish a foundation that is dedicated to building pristine homeland." Chairman Shen also recalled having been told by seniors that "corporations exist for society," and hoped for the Ta Ya group to become "a leading brand for new energy, a creator of harmonious environment and pristine homeland, and a business trusted by employees, customers, shareholders, and society" over the next 60 years.
The party featured multiple programs organized by Ta Ya employees and students of nearby schools. The most special of all was "Ta Ya Couples," an activity where more than 20 couples who became acquainted and married while working for Ta Ya (including Cuprime General Manager Wang Wen-Ruei, Ta Heng General Manager Lin Fu-Chih, Vice President Chiu Rong-Kun of Magnet Wire Business Group and spouse) were invited to walk down the red carpet once more.
The activity was followed by a fun-filled competition between 8 teams. The crowd cheered them on as the contestants demonstrated respectful teamwork towards their goal. After 4 challenges, Cuprime's "18 Titans" from Guanyin, Taoyuan, won first place while second and third places were claimed by "The Roughnecks" from Telecommunications Business Group and "Rambo" from Magnet Wire Business Group, respectively.
The party featured multiple programs organized by Ta Ya employees and students of nearby schools. The most special of all was "Ta Ya Couples," an activity where more than 20 couples who became acquainted and married while working for Ta Ya (including Cuprime General Manager Wang Wen-Ruei, Ta Heng General Manager Lin Fu-Chih, Vice President Chiu Rong-Kun of Magnet Wire Business Group and spouse) were invited to walk down the red carpet once more.
The activity was followed by a fun-filled competition between 8 teams. The crowd cheered them on as the contestants demonstrated respectful teamwork towards their goal. After 4 challenges, Cuprime's "18 Titans" from Guanyin, Taoyuan, won first place while second and third places were claimed by "The Roughnecks" from Telecommunications Business Group and "Rambo" from Magnet Wire Business Group, respectively.The final performance featured Musou Band, a group of music performers sponsored by Ta Ya Venture. Their performance was a modern presentation of traditional music, which was visually and acoustically appealing to Tainan residents. Then came the moment everyone was looking forward to: the lucky draw. This year's lucky draw offered a generous collection of prizes from mountain bike, iPad mini, iPhone 6S, LCD TV, to motorcycle. Lastly, the party ended with a series of healthy group exercises led by the Chairman himself.
The next morning, volunteers of TAYA Pristine Homeland foundation revisited Guanmiao headquarter to welcome winners of the Green Inside Project to the Delonix Regia Forum. This was also the first time that Delonix Regia Forum was held at Guanmiao, since it was first started by Green Inside foundation back in 2012. In addition to screening the documentary film - "Environment Friendly Professionals," other events such as community environment meeting and environment 101 were also organized during the forum.
Ta Ya's "Green Inside Project," now in its 5th year, has sponsored nearly one hundred professionals and community residents, and supported their initiatives to contribute to the environment. To help convey their ideas, the foundation collaborated with Taiwan Citizen Media Cultural Association in the production of "Environmental Friendly Professionals," a documentary film that tells the story of winners of the Green Inside Project. The premiere ceremony welcomed 11 winners of Green Inside Project, including: Chu Shihs-Chieh, Yu Kuo-Hsin, Li Hsu-Teng, Lin Ru-Chen, Lin Hsin-Hung, Lin Te-En, Hung Huei-Hsiang, Sun Chong-Chieh, Chang Heng-Chia, Chen Chih-Cheng, and Chen Chien-Chih. Meanwhile, Ta Ya's corporate volunteers, who had served in Qijia Village, Shanxi Village and Zhenxing Village of Tainan City, also showed up in support of the event along with village chiefs. Professional Committee Chou Miao-Min from Tainan City Environmental Protection Bureau was present on behalf of Mayor Lai, who looked forward to closer interactions between the bureau and the foundation.
After the screening session, foundation Chairman Shen Shang-Hung joined Director He Chen-Dan, Director Lin Hsien-Te and documentary director Li Kai-Di in an open discussion about the implications behind the uprise of the new profession. Director Lin Hsien-Te began with a definition that: "Environmental friendly professionals are people who have extensive understanding of environmental issues, and possess exceptional skills to accomplish what others could not. Their knowledge prompts them to care for the subject matter, and caring gives them the motivation to persist in their cause." He even proposed the idea of creating a green campus at NCKU's Magic School of Green Technologies by combining ideas of previous Green Inside Project winners, and use it as a means of promoting green living to the outside world.
The next event - community environment meeting was hosted by Liu Po-Hung, a three-time jury for Green Inside Project and the Chairman of Taiwan Institute of Landscape Architects. Guest speakers including Secretary Hsieh Yi-Zen of Wetlands Taiwan, Chief Huang Kuang-Ying of Taijiang National Park Conservation Research Section, and CEO Wu Mao-Chen of Tainan Community University Taijiang Campus were invited to share their views on Tainan's environmental issues and the efforts they have made to date.
During the environment 101 session held in the afternoon, winners of the Green Inside Project lined up on stage to share their experiences from energy use, ecology, to featured agricultural production, and took time to answer queries from local residents and Ta Ya's corporate volunteers. These environmental friendly professionals not only identified themselves with the mission of Green Inside, but also hoped for Ta Ya to begin Green Outside and promote green living to a broader audience. This is perhaps Ta Ya's most meaningful goal for the next 60 years.