Title of the official website article: Viewing the Implication of Energy Layout with Artistic and Philosophical Thinking, Dialogue between Taya Group Chairman Shen, Shang-Hung, and Director Hsiao Ya-Chuan. [VERSE Magazine Report]
Viewing the implication of Energy Layout with Artistic and Philosophical Thinking, Dialogue between Taya Group Chairman Shen, Shang-Hung, and Director Hsiao Ya-Chuan.
2023-10-05
Taya Group, in collaboration with Ogilvy and Director Hsiao Ya-Chuan, who has been recently nominated for the Best Director at the Golden Horse Awards, released two new videos this year - Stability Edition and Completeness Edition - emphasizing the importance of stable and complete energy planning in a unique and moving narrative.
In the Stability Edition, a train appears to be moving forward through a tunnel, and starts to go backward, raising a question about our perception of time: “We can see yesterday, and yet we are never certain about the next moment. Is that because we are actually facing the past, and walking backward towards the future?” The next image that appears on the screen is the discourse of German philosopher Walter Benjamin: “The face of the angel of history is facing towards the past.” This concept prompts us to view life from a new perspective. Following this, athletes, medical personnel, semiconductor researchers, rescue teams, and others, focus on executing tasks in front of them, the background of the scene is some intertwined halo lines. It turns out that every moment of ours is facing away from various unknowns, and the one who prepares for the unseen places in advance is Taya Group, the planner of stable energy for tomorrow.
The Completeness Edition cleverly uses sunny days and rainy days, passionate dance and calm yoga, conflicts and integration, Taya’s employees and local fishermen in Tainan…various contrasting images shown on the split screen inducing rich emotions, presenting the necessity of existence in various aspect of life. It brings out the energy service programs provided by Taya today, which embody sustainability, foresight, diversity, safety, and efficiency behind the core value of “Completeness” to prepare for our future.
After the release of the thought-provoking videos, Taya Group Chairman Shen, Shang-Hung, and Director Hsiao Ya-Chuan met at the studio, enjoying coffee on a long bench bathed in soothing sunlight, recalling every detail of their collaboration.
With the DNA of Human Care, Let Professionals from Different Backgrounds Connect
Although energy cannot be seen or touched, it is the key to the continuous operation and growth of various sectors and the cornerstone that allows people to enjoy comfortable lives
Taya Group has been established for 68 years, since 2012, Taya has extended beyond its core business of wires and cables and has gradually become a leading brand in energy integration. From generation, transmission, conversion, and storage, to management of energy, it is committed to providing a complete energy chain and becoming an important support for stability in every corner. The Possibilities of a Sustainable Future Kept Being Reflected in the Story
Director Hsiao Ya-Chuan, who played the role of a storyteller, talked about the scene when he first met with Taya Group Chairman Shen, Shang-Hung, showing excitement in his expression. “I felt special the moment I presented the script of the video to Chairman Shen.” Director Hsiao Ya-Chuan found that despite Chairman Shen, Shang-Hung‘s vastly different professional background, he was always sincere and attentive. His conversations were filled with care for the humanities. “That resonant atmosphere prompted me to open up and share my suggestions and ideas, this collaboration resulted in a work that conveyed diverse messages, expressing the values that we both cherished.”
Chairman Shen, Shang-Hung responded with a smile, “I come from a science and engineering background and I consider myself lacking profound humanities literacy. However, after seeing Director Hsiao Ya-Chuan’s works for Ogilvy, I completely trusted that his visual storytelling approach was going to accurately convey the emotion I wanted.” He stated that in the two image videos, one presented the philosophy of “walking backward toward the future,” and another presented the completeness of life with various contrasts. He was surprised and he credited Director Hsian Ya-Chuan’s expression approach, the two videos have not only touched the audience by sharing Taya’s DNA of human care but also reminded all employees of the Group’s mission and future vision. 。
Stay One Step Ahead, Use Energy Layouts to Promote the Sustainability and Co-prosperity of Environment and Society.
“We often say we have to look to tomorrow and embrace the future, but in fact what we see is yesterday and the past - does it mean that the way we perceive time is in fact backward?” said Director Hsiao Ya-Chuan. Looking back at every stage Taya has gone through, Chairman Shen, Shang-Hung recalled, “Our transformation and changes are by no means overnight. Just like in the past, we talked about the responsibility and obligation of a company manager, which was to maximize shareholders’ interests. However, today when we judge how good a company manager is, we would consider whether the company manager is able to also consider the rights of every shareholder.” For him, earning profits is an essential value in running a business. But it is not everything. Therefore, over a decade ago, Taya started to think about what responsibilities it could assume for society.
Climate change is the most significant threat to human survival in the future, and achieving net-zero emissions and energy transition has become a global consensus. In response to this trend, every move in the energy industry is crucial. In 2011, Taya established the TAYA Pristine Homeland Foundation to recruit employees and their family members to participate in environmental protection through environmental education and promotion, sponsoring of environmentally friendly events , and cultivation of environmentally friendly talents. On the other hand, Taya extended its business from wires and cables to the whole energy chain, attempting offshore wind power for the first time in 2012 and officially entering the solar energy industry in 2014 by jointly establishing Ta Ya Green Energy Technology with Hengs Technology CO.,LTD. Chairman Shen, Shang-Hung highlighted several milestones that he had a deep impression of, “For me, the willingness to act is critical. Despite the initial failure of the bid for the offshore wind power demonstration project, I believe that these decisions have contributed to Taya’s Group’s unique position in the industry today.”
Climate change is the most significant threat to human survival in the future, and achieving net-zero emissions and energy transition has become a global consensus. In response to this trend, every move in the energy industry is crucial. In 2011, Taya established the TAYA Pristine Homeland Foundation to recruit employees and their family members to participate in environmental protection through environmental education and promotion, sponsoring of environmentally friendly events , and cultivation of environmentally friendly talents. On the other hand, Taya extended its business from wires and cables to the whole energy chain, attempting offshore wind power for the first time in 2012 and officially entering the solar energy industry in 2014 by jointly establishing Ta Ya Green Energy Technology with Hengs Technology CO.,LTD. Chairman Shen, Shang-Hung highlighted several milestones that he had a deep impression of, “For me, the willingness to act is critical. Despite the initial failure of the bid for the offshore wind power demonstration project, I believe that these decisions have contributed to Taya’s Group’s unique position in the industry today.”
At the end of the conversation, Director Hsiao Ya-Chuan shared his leisure activities including reading, artwork, and even the art of brewing coffee with Chairman Shen, Shang-Hung. Chairman Shen showed as much enthusiasm as he did when speaking earlier that day. The interaction between the two was relaxed and easygoing, resembling the fellowship of long-time friends. It is almost unbelievable that they had only met a few times at work beforehand.
Perhaps, as Director Hsiao Ya-Chuan suggested, they shared the DNA of humanistic concerns which brought them together despite their different backgrounds. We can genuinely feel Chairman Shen, Shang-Hung’s sincere concern for life and humanity in his words and actions, leading Taya Group on a unique path.
Original source: VERSE Magazine(https://www.verse.com.tw/article/taya-group-film-2)