Environmentalism without Borders – TaYa Introduces LeadFree Wire & Cable Products in Vietnam

2013/06/25

International Construction & Building Exhibition was held in Ho Chi Minh City between June 13 to 17 in the Saigon Exhibition and Conference Center. This exhibition is the largest international construction material exhibit in Vietnam. TaYa (Vietnam) Electric Cable’s Dong Nai plant introduced the leadfree series of wires and cables in this exhibit, using green and innovative products to accentuate TaYa’s leadership in environmental thinking.

Vietnam’s population is 90 million, and its economy is rapidly growing while infrastructure projects are burgeoning across the country. TaYa had already established plants in Vietnam as early as 1996, winning the trust of local industries and governments. The Dong Nai plant had won the “Gold” quality award from the Technology and Crafts Office of Dong Nai Province for two consecutive years (2012, 2013), the highest distinction available from the office, serving as the best proof of this trust.

TaYa not only actively capitalizes on all local business opportunities, we also simultaneously communicate the corporate group’s “Green Inside” principle to increase our brand’s reputation and reliability through innovative environmental thinking. In this exhibit, TaYa (Vietnam) introduced the leadfree series of wires and cables, as well as newly marketed related products. TaYa’s exhibition staff eagerly explained the production and environmental benefits of leadfree electric cables, hoping that everyone will become aware of pollution issues related to heavy metal. TaYa’s ability to raise value without raising price through its green electric cables increase differentiation against our competitors, and received widespread positive reviews from buyers.

TaYa is aware that environmental issues have no national borders, and enforces its corporate social responsibilities by innovating green products to create victories for both shareholders and the environment.