Ta Ya Electric Wire & Cable x Prejection Industrial [Wealth Magazine]

The “TSMC” of the Coil Industry: Prejection Continues to Enhance Added Value of its Products

Empowered by the Philosophy of “Better for the Customer, Better for Prejection”
Release Date: 2022/8/4

▲Prejection Industrial President, Michael Kuo (Source: Wealth Magazine)

       Prejection Industrial is one of the largest manufacturers of precision inductive coils in Taiwan, and its products are often hidden at the inner core of the world's top smartphone and car brands. Now in its 47th year, Prejection Industrial has kept pace with the times, such as investing in the research and development of inductive and automation process equipment for high-tech communication products, which is comparable to the efforts by TSMC, leading to its moniker “TSMC of the Coil Industry”.

       Two years ago, Michael Kuo retired early from his 34-year career at CSC Corporation, Taiwan and became the president of Prejection Industrial at the urging of his father-in-law, Ssu-Jung Yang, the founder of Prejection Industrial. By leveraging his professional experience in mechanical engineering and rich career in several roles at CSC, Michael Kuo has been able to apply it to the operations of Prejection Industry. In recent years, as the functions of electronic products have become more compact, refined, efficient and lighter, “Prejection has transformed from purely relying on customers' drawings to adopting an Early Vendor Involvement (EVI) development strategy, thus participating in the early stages of product design and development to help customers shorten their product development lead time and grasp the opportunities to create product value with precision and speed,” said Michael with a hint of pride. In addition to general inductive coils, Prejection Industrial has also expanded into automotive, computer, communications and consumer electronics, medical electronics, RFID, and other fields, and has continued to win the favor of customers both domestically and internationally.

       Prejection Industrial has been able to maintain its leading position as a benchmark in the industry because it has never ceased to refine the added value of its products. For example, Prejection Industrial has joined forces with TAYA Group, a supplier that has always been a benchmark of Prejection Industrial, to move forward with the ESG (Environment, Social and Governance) vision, and to purchase materials from suppliers that are environmentally friendly and avoid the use of prohibited substances such as those regulated by RoHS. Therefore, Prejection Industrial has procured a lot of enameled wires manufactured by Ta Ya, which feature coolable nano-fill technology and comes with carbon footprint certification and green factory mark (QC080000, no harmful substances, environmentally friendly enameled wires). This action has been positively recognized by Prejection Industrial’s customers and auto makers in Europe and the U.S. In 2021, Prejection Industrial ’s procurements of enameled copper wire from Ta Ya increased by 33% compared to 2020, while the company also grew by 33% in the same year, marking the best-performing year ever for the company.

       Prejection Industrial has been upholding sustainable development as the core value of its business, and has been vigorously implementing ESG in its operations, such as developing fully automatic one-stop production technologies for coil winding, finishing, spot welding, and packaging, so as to reduce energy consumption, pollution, labor, warehousing, and transportation, reduce the production process and costs for both customers and ourselves, enhance competitiveness, and achieve the goal of energy saving and carbon reduction. “Implementing ESG is a formidable challenge for SMEs. The fastest way to implement ESG is to have the general manager lead the company and set up a task force to implement it systematically,” observed Michael Kuo, who is looking forward to the future implementation of ESG in Prejection Industrial.

Original source: Wealth Magazine https://www.wealth.com.tw/articles/d730e011-9134-4e74-af64-3bc6da6c829d